BMW Q4 sales fall on weaker US and China demand despite full-year growth

Core Insights - BMW Group experienced a decline in vehicle deliveries in Q4 2025, primarily due to reduced demand in the US and China, with total deliveries at 667,981, a 4.1% decrease year-on-year [1] - Despite the decline in Q4, the company reported an overall increase in vehicle sales for the full year 2025, delivering 2,463,715 vehicles, a 0.5% rise from 2024 [3] Delivery Performance - In Q4 2025, deliveries in the US fell by 4.6% and in China by 15.9%, while European sales increased by 4% [1] - For the full year, BMW brand deliveries totaled 2,169,761 vehicles, down 1.4% from the previous year, with gains in Europe, the Americas, and parts of Asia offsetting weaker demand in China [4] Electrified Vehicles - Sales of electrified vehicles reached 642,087 units in 2025, an 8.3% increase year-on-year, with fully electric models accounting for 442,072 deliveries, representing a growth of 3.6% [4] - In Europe, battery-electric vehicles (BEVs) made up about 25% of total sales, with BEVs and plug-in hybrid electric vehicles (PHEVs) combined reaching over 40% [3] Brand Performance - The MINI brand saw a significant increase in global deliveries, up 17.7% to 288,290 vehicles, with fully electric models comprising more than one-third of its sales [5] - Rolls-Royce delivered 5,664 vehicles, a slight decline of 0.8%, while BMW Motorrad sold 202,563 motorcycles and scooters, down 3.7% [5] Regional Sales - Combined BMW and MINI deliveries in Europe rose by 7.3% in 2025, including an 8.7% increase in Germany [5] - Sales in the Americas grew by 5.7%, with the US market up by 5.0%, while Asia saw a decline of 9.3%, largely due to a 12.5% drop in China [6]