民生调查局丨小红书“避雷帖”，反被避雷

Core Viewpoint - The controversy surrounding "avoidance posts" on Xiaohongshu highlights the challenges in the wedding photography industry, where some consumers exploit these posts to pressure businesses for refunds, raising questions about the platform's content review mechanisms and the balance of consumer rights and business integrity [2][4][5]. Group 1: Industry Challenges - The increase in "avoidance posts" on Xiaohongshu has been notable since October 2024, with businesses reporting difficulties in contesting these posts due to the platform's inadequate appeal process [4][5]. - Businesses in the wedding photography sector have experienced significant financial losses due to "avoidance posts," with one business reporting over 200,000 yuan in forced refunds and indirect losses exceeding 1 million yuan from cancellations [6]. - The rise of social media platforms like Xiaohongshu and Douyin has shifted consumer traffic away from traditional platforms, creating new challenges for businesses in managing their reputations [4]. Group 2: Consumer Behavior - Consumers often do not voice dissatisfaction during the photography process, leading to post-service complaints that businesses find difficult to address [8][9]. - Factors such as time constraints and communication issues during the shoot can prevent consumers from expressing their concerns, which complicates the evaluation of service satisfaction [9][10]. - Some consumers perceive the act of posting "avoidance posts" as a legitimate means of expressing dissatisfaction, despite businesses arguing that these posts can be misleading and damaging [11][12]. Group 3: Legal Perspectives - Legal experts emphasize the need to distinguish between legitimate consumer feedback and malicious defamation, noting that false negative reviews could infringe on a business's reputation [11][12]. - Courts have ruled in some cases that consumer reviews, even if subjective, do not necessarily constitute defamation if they reflect genuine experiences [13][14]. - The ongoing disputes between consumers and businesses over "avoidance posts" highlight the necessity for clearer regulations and better management practices within the industry [14].