金帝巧克力回应营销不当：原意系讲述产品按原版复刻，对投放环节把控不到位引发误解

Core Viewpoint - The company issued an apology regarding a marketing error related to the Golden Bear Chocolate product, acknowledging that the misrepresentation caused confusion among consumers and undermined their trust [1][2]. Group 1: Incident Overview - The issue arose from a marketing note published on February 18, 2025, which inaccurately displayed the product due to an automatic optimization feature in the Xiaohongshu platform [2]. - The original intent was to clarify that the Golden Bear Chocolate was a 1:1 replica of the childhood version, but the automated system altered the presentation, leading to misunderstandings [2]. Group 2: Company Response - The company recognized its failure in monitoring the marketing campaign and has taken immediate corrective actions, including pausing all related promotions and forming a special team to assess risks in the advertising system [2]. - A comprehensive review mechanism for marketing content will be established to ensure accountability at every stage of the advertising process, preventing similar mistakes in the future [2]. Group 3: Commitment to Improvement - The company reiterated its commitment to preserving childhood memories and ensuring product quality, promising to adopt a more rigorous and transparent approach in future interactions with consumers [3].