Core Viewpoint - The company Jin Di Chocolate faced backlash for allegedly using misleading advertising language in a social media post regarding its product, the "Mei Zi Zi Hazelnut Crunch Chocolate" [1][3] Group 1: Company Response - On January 12, Jin Di Chocolate issued an apology via its Xiaohongshu account, acknowledging a lack of oversight in its marketing efforts that led to misunderstandings among consumers [3] - The company admitted to serious lapses in the supervision and management of its marketing campaigns, which resulted in inappropriate content being displayed [3] Group 2: Corrective Measures - Jin Di Chocolate has implemented immediate corrective actions, including the suspension of all Xiaohongshu promotions related to the golden bear chocolate [3] - A special team has been formed to conduct a comprehensive risk assessment of the marketing system and to develop strict preventive measures [3] - The company is establishing a full-process review mechanism for marketing content, clarifying responsibilities for checks at every stage of the advertising process to prevent similar mistakes in the future [3]
被指“擦边”营销 金帝巧克力道歉
Xin Lang Cai Jing·2026-01-12 11:47