Canada’s Biggest Popcorn Celebration: Cineplex Expands National Popcorn Day to Four Days

Group 1 - Cineplex is celebrating National Popcorn Day with a four-day event from January 16-19, 2026, offering Scene+ members a free small popcorn with a valid movie ticket [1][4] - In 2025, popcorn remained the top snack choice at Cineplex, with consumption exceeding 2024 levels, and the company introduced new popcorn bucket designs inspired by popular franchises [2][3] - The Minecraft Movie-themed popcorn bucket accounted for 22% of all popcorn bucket sales in 2025, highlighting the popularity of themed merchandise among moviegoers [3] Group 2 - Cineplex operates 171 movie theatres and various entertainment venues, making it Canada's largest film exhibitor and a leader in the entertainment and media sectors [6][7] - The company is recognized for its corporate culture and employs over 10,000 people across Canada [7] - Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program, enhancing value for its guests [6]