金帝巧克力擦边营销翻车，这个锅AI不背

Core Insights - The marketing incident involving Jindi Chocolate has sparked public outrage due to a controversial slogan that was perceived as inappropriate, leading to a backlash against the brand [1][4] - Jindi Chocolate's initial response was to attribute the issue to the "automatic optimization" of the advertising platform, which did not resonate well with consumers [1][6] Group 1: Incident Overview - The controversy originated from a product note for the golden bear chocolate, which was intended to address consumer concerns about the size of the product [4] - The automated system displayed the phrase "Is the bear getting bigger? It's you who can hold it!" in a large format, which was criticized as "borderline marketing" [4][6] - Following the backlash, Jindi Chocolate issued an apology on January 12, acknowledging a lack of control over the advertising process [4][6] Group 2: Company Response and Accountability - Jindi Chocolate admitted to significant oversights in marketing supervision and management, leading to the incident [6][8] - The company has taken corrective measures, including halting related advertising and forming a special team to assess risks in the advertising system [6] - Consumers expressed confusion over the brand's handling of the situation, highlighting a fundamental issue in the marketing content review and monitoring process [6][8] Group 3: Industry Implications - The incident underscores the dual-edged nature of AI in marketing, where it can enhance efficiency but also magnify errors if not properly supervised [7][8] - The reliance on algorithms and automated systems necessitates robust internal management to ensure accountability and oversight [7][8] - The event serves as a cautionary tale for brands, emphasizing the importance of maintaining a clear communication strategy and a strong ethical framework in marketing practices [8]