Core Viewpoint - Tianyoude Wine (002646) emphasizes brand building and market promotion, with a clear plan and actions in place to enhance its market influence [1] Group 1: Brand Building and Marketing - The company hosts events such as the Barley Wine Culture Festival, the Eight Hundred Li Sand event, and the FIRST Film Festival annually to strengthen brand recognition [1] - The company is committed to technological innovation and marketing transformation, continuously deepening the "Tian Niang Craft" and constructing the Tianyoude technical system [1] Group 2: Strategic Initiatives - The company adopts a four-pronged strategy focusing on "county-level, internationalization, youth orientation, and terminalization" to accelerate its national expansion and overseas plans [1] - The company is actively working on developing the U.S. market as part of its international expansion efforts [1] Group 3: Brand Consistency - To highlight the Tianyoude brand, the company has adjusted its stock abbreviation to Tianyoude Wine, ensuring consistency across the company name, brand name, and stock abbreviation [1]
天佑德酒:公司一直重视品牌建设与市场推广