Xin Lang Cai Jing·2026-01-12 12:57Core Viewpoint - Longfor Group reported strong operational data for 2025, achieving a contract sales amount of 63.16 billion yuan and a sales area of 5.186 million square meters, despite a challenging real estate market in China [1][4]. Group 1: Financial Performance - Longfor Group's total operating revenue for 2025 reached approximately 28.54 billion yuan (including tax), marking a historical high, with operational business revenue of about 15.19 billion yuan and service business revenue of around 13.35 billion yuan [1][4]. - The overall sales scale of Longfor Group remains among the industry leaders, with the company ranking in the top five in seven cities and achieving first place in Chongqing and Guiyang [5]. Group 2: Business Strategy and Development - Longfor Group's operational business showed proactive strategic enhancements, including the addition of 13 new shopping centers and ongoing upgrades of existing commercial properties [2][5]. - The asset management segment, particularly the long-term rental apartment brand "Guan Yu," had 127,000 operational units by the end of 2025, while the new vibrant street brand "Huan Si" launched in four cities [2][5]. Group 3: Future Growth Potential - The management emphasized that the continuous development of operational and service businesses will be crucial for the company's growth and adaptation to the current market conditions [6]. - Huatai Securities expressed optimism about Longfor Group, highlighting the potential for value release in commercial real estate, service business growth driven by technology, and recovery dynamics in the market [6].