“枣林湾文旅”新媒体宣传矩阵正式上线,政企媒携手开启全域文旅传播新征程
Yang Zi Wan Bao Wang·2026-01-12 13:03

Group 1 - The core event was the launch of the "Zaolin Bay Cultural Tourism" new media promotion matrix, marking a strategic partnership among Zaolin Bay Tourism Resort, Yangzi Cultural Tourism Group, and Yizheng City Media Center to enhance the brand's high-quality communication [1] - The new media promotion matrix integrates resources from five major platforms: WeChat, video accounts, Douyin, Xiaohongshu, and Weibo, creating a comprehensive and interactive promotional framework for cultural tourism [1] - Since the operational team began its work on December 1, 2025, it has been involved in the planning and organization of events, tourism routes, and cultural activities, significantly enriching the product offerings of the resort [1] Group 2 - The event featured highlights such as the detailed introduction of major events and festivals planned for 2026, and the promotion of the new "Hoping Flower Dance" cultural tourism project [2] - Digital personas "Qingqing" and "Zhaoling" provided engaging presentations about the "Caribbean Water World," enhancing the event's technological and interactive appeal [2] - The resort aims to leverage this new media promotion matrix and partnership to solidify its vision of becoming a "four-season tourism and health paradise, and an all-region outdoor sports park," thereby increasing its brand recognition and influence [2]

“枣林湾文旅”新媒体宣传矩阵正式上线,政企媒携手开启全域文旅传播新征程 - Reportify