数读中国开局新活力丨171万人次、11亿元消费：开年账单里，城市消费正在发生什么变化？

Core Insights - The article highlights a shift in consumer spending from purchasing goods to seeking experiences, indicating a growing trend of "emotional consumption" in urban life [1][7][13] Group 1: Consumer Behavior - In Hohhot, the capital of Inner Mongolia, there was a significant increase in tourism and spending during the New Year holiday, with 1.71 million domestic tourists generating a total expenditure of 1.098 billion yuan, leading the region [1] - The average spending per local consumer is around 30 yuan, while tourists spend approximately 70-80 yuan, reflecting a focus on unique and emotionally valuable purchases [5][6] - Young consumers are increasingly drawn to experiences such as cultural photography and local specialties, with some willing to spend over 200 yuan for memorable experiences [6][8] Group 2: Night Economy - The night economy in Hohhot has seen a noticeable increase in foot traffic, with visitors frequently shopping for local products during evening hours [9] - The integration of cultural and commercial activities has enhanced the nighttime consumer experience, making it a regular occurrence for tourists to explore and shop at night [9] Group 3: Cultural and Tourism Integration - Hohhot is transitioning from a "transit point" to a "destination," with a comprehensive development plan for cultural tourism that includes 56 A-level scenic spots and two national-level night cultural tourism consumption clusters [10] - The city has successfully integrated cultural, commercial, and sports activities, promoting year-round tourism rather than seasonal [10][12] - The "3+5+N" matrix of activities during the New Year period has led to increased participation and spending, establishing Hohhot as a new choice for New Year celebrations [12] Group 4: Experience Economy - The trend of "light consumption, heavy experience" is prevalent, with consumers valuing unique and culturally significant items over expensive purchases [5][13] - The shift in consumer spending reflects a broader lifestyle change, where spending is not just about fulfilling needs but also about seeking relaxation, companionship, and engagement [13][14]