Meet autistic Barbie: the newest Mattel doll launched in line intended to celebrate diversity

Core Perspective - Mattel Inc. is launching an autistic Barbie to enhance diversity within its product line, which already includes dolls representing various disabilities and backgrounds [1][7]. Development Process - The autistic Barbie was developed over 18 months in collaboration with the Autistic Self Advocacy Network to accurately reflect the experiences of autistic individuals [2]. - The development faced challenges due to the wide range of autism behaviors and traits, which are not always visible [3]. Design Features - The doll features eyes that shift slightly to the side to represent avoidance of direct eye contact, articulated elbows and wrists for stimming behaviors, and a dress designed for comfort [3][5]. - The chosen outfit is an A-line dress with short sleeves and flat shoes to promote stability, along with accessories like a fidget spinner and noise-canceling headphones [5]. Representation and Inclusivity - The new Barbie also includes facial features inspired by Mattel employees in India, aiming to represent underrepresented segments of the autistic community [6]. - The Barbie Fashionistas line has previously introduced dolls with Down syndrome and Type 1 diabetes, showcasing a commitment to diverse body types and backgrounds [7]. Market Availability - The autistic Barbie will be available online and at Target stores for a suggested retail price of $11.87, with Walmart expected to carry it starting in March [8]. Autism Prevalence - The CDC reported that the estimated prevalence of autism among 8-year-old children in the U.S. is 1 in 31, with higher rates among certain racial and ethnic groups and a significantly higher prevalence in boys compared to girls [9].