陆基金总经理陈祎彬 ：让专业服务成为价值创造的核心引擎

Core Viewpoint - The new public fund fee regulation, effective from 2026, signifies a shift towards high-quality development in the asset management industry, focusing on customer value rather than sales [1][2] Group 1: Regulatory Changes and Industry Impact - The China Securities Regulatory Commission has revised the sales fee management regulations for publicly offered securities investment funds, marking a systematic overhaul of the fee structure in the fund industry [2] - The fee reduction is seen as a starting point for enhancing buyer services, emphasizing the importance of customer value over traditional revenue models [2][3] Group 2: Company Strategy and Service Enhancement - The company aims to deepen customer engagement through improved service quality and long-term trust, countering the impact of fee reductions on revenue [2][3] - The introduction of professional advisory services is viewed as the future direction for the fund distribution industry, necessitating a shift from traditional sales methods to a more integrated approach combining research and service [2][3] Group 3: Technology and Customer Experience - The company has integrated customer experience metrics into its performance evaluation, focusing on investment satisfaction rather than sales targets [3] - Over 90% of the company's investment clients have achieved positive returns in the past two years, with an average return of over 13% for non-monetary public fund clients in 2025 [3] - The use of technology, particularly through a "goal-based allocation method," has been pivotal in guiding investors towards long-term objectives, serving nearly 700,000 users with an average reinvestment rate exceeding 60% [3][4] Group 4: Future Directions and Goals - The company has set clear development goals for the 14th Five-Year Plan, focusing on completing the transformation to buyer services and enhancing brand value in the industry [5][6] - Three core areas of focus include strengthening advisory capabilities, enhancing technological support through automation and AI, and integrating resources for comprehensive wealth and lifestyle solutions [6] - The upcoming fee reform is anticipated to prioritize investor interests, presenting both a clear direction and greater responsibility for the company [6]