中新网评：莫让“避雷帖”变“造雷帖”

Core Viewpoint - The rise of misleading "avoidance posts" on social media platforms like Xiaohongshu has led to significant financial losses for businesses, highlighting the need for better content governance and consumer education [1][2]. Group 1: Impact on Businesses - Businesses have reported losses exceeding 500 million yuan due to unsubstantiated "avoidance posts," with over 100,000 yuan in direct refunds [1]. - Some merchants claim that none of the 30 exaggerated and malicious "avoidance posts" they reported on Xiaohongshu were successfully appealed [1]. - The tourism and related sectors are particularly vulnerable due to the subjective nature of services like wedding and travel photography, which can lead to disputes [1]. Group 2: Nature of "Avoidance Posts" - The term "avoidance posts" originated from a genuine need for transparent consumer information, but has been distorted by some users seeking attention [2]. - The overall viewership of "avoidance" tags on Xiaohongshu has surpassed 10.8 billion, with over 66.61 million discussions, often lacking specific evidence [2]. - The proliferation of emotional and exaggerated "avoidance posts" misleads public perception and harms local tourism industries [2]. Group 3: Platform Responsibility and Recommendations - The platform's algorithms tend to favor controversial and extreme content, creating a vicious cycle of negativity [2]. - If platforms prioritize traffic over content governance, it could undermine their credibility [2]. - There is a call for platforms to develop refined content evaluation and guidance mechanisms to help users discern information more rationally [2]. Group 4: Industry Self-Improvement - Local tourism departments and industry businesses are encouraged to self-assess and address shortcomings in service quality, complaint response, and integrity [2]. - Continuous service optimization and the establishment of effective dispute resolution mechanisms are essential to reduce negative experiences [2]. - The ultimate goal is to ensure that every shared experience is trustworthy and every journey is anticipated positively [3].