Grocery Outlet Enters Sixteenth State with Store Opening in Virginia

Core Viewpoint - Grocery Outlet Holding Corp. is expanding its presence on the East Coast with the opening of a new store in Falls Church, Virginia, on February 12, 2026, as part of its national growth strategy [1][2]. Group 1: Expansion and Growth Strategy - The Virginia launch is a significant milestone in Grocery Outlet's long-term growth strategy, emphasizing the company's commitment to providing Xtreme Value™ to new communities [2]. - The new store will offer products at prices 40% to 70% lower than conventional retailers, particularly benefiting areas previously considered food deserts [2][3]. - Grocery Outlet currently operates over 560 stores across various states, continuously evaluating growth opportunities to help consumers save on name-brand items [3][4]. Group 2: Community Impact and Offerings - The company aims to assist families in stretching their budgets without compromising on quality, providing a mix of unique finds and savings on everyday grocery essentials [3]. - Virginia customers will have access to exceptional deals on a wide selection of premium wines, enhancing the shopping experience [2].