游戏主业增长承压 米哈游押注投资与AI，寻求新增长点

Core Insights - The capital market was disrupted by the investment performance of MiniMax, a gaming company that went public on January 9, 2026, with a closing increase of 109.1% and a market capitalization exceeding 100 billion HKD [1] - MiHoYo, a game company known for its hit title Genshin Impact, has become a significant player in the investment landscape, holding 11.86% of Suplay and 7.34% of MiniMax, showcasing its successful investment strategy [1][2] Investment Strategy - MiHoYo's investment strategy has evolved from financial investments to strategic partnerships, with a focus on leveraging its IP and capital to enhance business growth [3][9] - The company has successfully transformed Suplay, which initially struggled, through an $8 million investment and subsequent IP licensing agreements, leading to a revenue increase from 146 million CNY in 2023 to 281 million CNY in 2024, a growth of 92.5% [4][3] Strategic Collaborations - MiHoYo's investment in MiniMax is characterized by a forward-looking strategy, as it partnered with leading investors in the AI space before the market boom, integrating MiniMax's technology into its games to enhance user experience [5][6] - The collaboration between MiHoYo and MiniMax exemplifies a win-win scenario, where MiHoYo's games provide real-world applications for MiniMax's technology, while the latter enhances the gaming experience [6] Investment Timeline - MiHoYo's investment timeline reflects a shift from focusing on the ACG (Anime, Comic, and Game) ecosystem to exploring cutting-edge technologies, including brain-computer interfaces and nuclear fusion, indicating a strategic foresight into future trends [8][9] - The company has also invested in the AI and social platform Soul, becoming its second-largest institutional shareholder, which aligns with its strategy to tap into the "social + virtual avatar" market [7] Market Challenges - Despite its successful investments, MiHoYo's core gaming business faces challenges, including declining market share and increased competition from Tencent and NetEase, which have pressured its growth [10][11] - The company has seen a drop in its ranking among global mobile game publishers, indicating a need for new breakthroughs to maintain its competitive edge [10][11]