A look back at Bed Bath & Beyond’s pivotal year
Retail Dive·2026-01-12 14:09

Core Insights - Bed Bath & Beyond Inc. has undergone significant transformations since exiting bankruptcy, including changes in leadership and corporate strategy [1][2][3] Company Overview - Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in 2023 due to declining store traffic, sales, and a reduction in coupon usage, exacerbated by late entry into e-commerce and COVID-19 challenges [2] - The company was acquired by Overstock for $21.5 million, leading to a rebranding and a focus on e-commerce under the leadership of Jonathan Johnson, who later exited in November 2023 [3][4] Leadership Changes - Marcus Lemonis became the principal executive officer in March 2025, initiating a major overhaul of the company and its branding [4] - Leadership changes included the appointment of new executives such as Leah Putnam as chief accounting officer and Alexander Thomas as chief operating officer [7] Strategic Initiatives - The company plans to reduce its SKU count significantly, from 12 million to under 6 million, and cut vendor relationships as part of its restructuring strategy [7] - Bed Bath & Beyond aims to reestablish BuyBuy Baby's brick-and-mortar presence after its closure in 2024, despite reporting a nearly 40% decline in Q1 sales [8] Acquisitions and Partnerships - Beyond announced the acquisition of BuyBuy Baby for $5 million, reuniting it with its former parent company [7] - The company is also acquiring Kirkland's Home trade name and brand assets, with plans to convert Kirkland's stores into Bed Bath & Beyond locations [8][9] Financial Outlook - Analysts view the acquisition of The Brand House Collective as a strategic move, with expectations of a return on investment depending on the successful reincarnation of the Bed Bath brand [6] - The acquisition deal implies an equity value of approximately $26.8 million and aims to cut costs by $20 million through store closures [8][9]