Mei Ri Jing Ji Xin Wen·2026-01-12 14:53Core Viewpoint - BYD has introduced a new brand "Linghui" aimed at the B2B market, featuring four new models, including three pure electric vehicles and one plug-in hybrid vehicle, to enhance its high-end strategy and differentiate between B2B and B2C offerings [1][4][6]. Group 1: New Product Announcement - The Ministry of Industry and Information Technology released a public announcement listing BYD's new products under the "Linghui" brand, which includes four models: Linghui e5, e7, e9, and M9 [1][4]. - The new models are iterations of existing vehicles from BYD's Dynasty and Ocean series, rather than entirely new designs [4][6]. Group 2: Market Strategy - The "Linghui" brand is specifically designed for government and large-scale corporate procurement, reflecting BYD's strategy to cater to the B2B market [6][8]. - BYD aims to distinguish its B2B offerings from its consumer-focused products, aligning with its broader strategy to move upmarket [6][8]. Group 3: Sales Projections - BYD projects cumulative sales to exceed 4.6 million vehicles by 2025, with a year-on-year growth of 7.73%, indicating a strong market presence [6][8]. - The main brand, including the Dynasty and Ocean series, is expected to account for over 4.1 million units, while newer brands like Tengshi and Fangchengbao are also contributing to overall sales [6][8].