量产”爆款文旅IP？ 中部大省河南再造一个“支柱产业

Core Viewpoint - The success of Kaifeng Wansui Mountain Martial Arts City has sparked discussions about its IP model, the roles of government and enterprises, and the potential for replicating this model in other regions [1][3]. Group 1: Performance Metrics - In 2025, Kaifeng Wansui Mountain Martial Arts City is projected to receive over 24.52 million visitors, a year-on-year increase of 146.9%, and achieve a total revenue of 1.27 billion yuan, up 136.5% [2]. - The annual comprehensive revenue of Kaifeng Wansui Mountain Martial Arts City grew from over 80 million yuan in 2022 to 1.27 billion yuan in 2025, marking a 15-fold increase in just three years [3]. Group 2: Operational Strategies - The park employs five operational models, including an innovative pricing strategy and interactive experiences, which cater to evolving tourist demands for emotional value and deep experiences [3][4]. - Daily, the park offers over 4,000 performances, adjusting content based on visitor feedback, which enhances its appeal and creates a sense of scarcity [4]. Group 3: Regional Development and Policy - The Henan government aims to create a "phenomenal tourism attraction cluster" and increase the cultural tourism industry's contribution to GDP to over 10% by the end of 2030 [5][6]. - The "draft for soliciting opinions" emphasizes supporting leading attractions like Kaifeng Wansui Mountain Martial Arts City to strengthen the tourism sector [5]. Group 4: Challenges and Opportunities - Despite the growth, Henan's tourism faces challenges such as low per capita spending, ranking 19th nationally, indicating a disparity between visitor numbers and revenue generation [7][9]. - The region is encouraged to develop high-quality immersive cultural projects and enhance the overall tourism experience to better capitalize on its cultural heritage [7][10]. Group 5: Integration of Commerce and Culture - The integration of commercial brands like Pang Donglai into tourism planning is seen as a way to enhance visitor engagement and create new consumption scenarios [11][12]. - The government is focusing on blending cultural IP with commercial entities to boost both cultural value and commercial benefits, aiming for a synergistic effect in the tourism sector [12].