EXCLUSIVE: Vivaia Taps Alan Buanne for Creative Director Role Amid Store Opening Blitz

Core Insights - Vivaia has appointed Alan Buanne as the new creative director to enhance the brand's product development and global image, focusing on how footwear supports women's overall well-being [1][2][4] - Buanne's role will involve storytelling that resonates with modern women, emphasizing their culture and values, while also exploring partnerships to communicate the brand's mission more effectively [2][4] - The brand plans to expand its global presence, aiming for 130 stores by 2026, with a significant focus on the U.S. market [5][6] Group 1: Leadership and Vision - Alan Buanne is tasked with advancing Vivaia's product thinking beyond aesthetics, focusing on support and inclusivity for women of various skin tones [1] - Buanne aims to build on the brand's existing loyalty and address the specific needs of women in their forties and beyond, reflecting a shift in consumer intent [4] Group 2: Brand Expansion and Market Strategy - Vivaia surpassed 75 stores globally in 2025, with offline performance doubling year-over-year, indicating strong growth [5] - The company plans to open 10 additional locations in key U.S. states, including New York, New Jersey, California, and Florida, based on consumer demand and shopping preferences [6][7]