北碚蜡梅成赋能乡村振兴的“致富花”

Core Insights - The wax plum industry in Beibei District has become a significant driver for rural revitalization, with an integrated development model encompassing breeding, planting, processing, sales, and tourism [1] Group 1: Industry Overview - The total planting area of wax plums in Beibei District has reached 18,000 acres, accounting for 85% of the total wax plum planting area in Chongqing [1] - The annual output value of wax plums has surpassed 50 million yuan, with over 1 million fresh-cut flowers produced annually [2] - The establishment of the "Beibei Characteristic Flower and Tree Research Center" in collaboration with Southwest University has created a complete system from variety introduction to technical promotion [2] Group 2: Sales and Marketing - Online sales of wax plums have increased by over 40% annually, driven by new farmers utilizing e-commerce platforms [3] - The "Wax Plum Fairy" brand has been developed to enhance sales through unified packaging and live streaming, with pre-sales of over 100,000 wax plum cuttings [3] Group 3: Product Development - Beibei District is expanding the wax plum industry by developing a series of processed and cultural products, including wax plum perfume, masks, and essential oils, with an annual output value of nearly 30 million yuan from deep processing [4] - The integration of cultural and creative products, such as wax plum brooches and bookmarks, is transforming wax plums from ornamental flowers to collectible items [4][5] Group 4: Sustainable Development - The wax plum industry is transitioning from relying on seasonal sales to creating a sustainable ecosystem through technological innovation and value chain extension [5] - The focus is on enhancing product quality and ensuring year-round sales, thereby creating a virtuous cycle that benefits local communities [5]