“给它点一份麻辣烫”，宠物零食也能“现点现做”

Core Insights - The article highlights the emergence of pet baking shops in Changsha, focusing on the unique offerings such as fresh pet food and snacks that cater to the emotional needs of pet owners [2][3]. Group 1: Business Model and Offerings - The pet baking shop "化影拾光" opened in December 2022, emphasizing pet baking and social space rather than traditional pet food sales [3]. - The shop's best-selling product is "pet hot pot," which is popular due to its novelty and the fresh, made-to-order aspect that appeals to pet owners who treat their pets like children [4]. Group 2: Consumer Behavior and Market Trends - The primary consumer demographic consists of young pet owners who visit the shop mainly between 4 PM and 7 PM, often bringing their pets for a social experience [4]. - Pet snacks are viewed as non-essential but carry significant emotional value, with consumers willing to spend on items that enhance their pets' experiences [5]. Group 3: Operational Insights - The operational costs of pet food shops are high due to the expenses associated with fresh ingredients and labor, comparable to regular dining establishments [6]. - Despite high costs, the shop enjoys a strong repeat customer rate, with 80% of customers returning after their first visit, attracted by the overall experience and social environment [6]. Group 4: Industry Perspective - The pet food offerings are categorized as snacks and should not replace main meals, reflecting a growing trend in the pet industry that emphasizes emotional connection and companionship over mere consumption [7][8].