优化消费品以旧换新政策 实施推动商品消费扩容升级

Core Viewpoint - The national business work conference has outlined key tasks for 2026, with a focus on implementing consumption stimulation actions and enhancing the "Buy in China" brand, particularly through optimizing the old-for-new policy for consumer goods [1] Group 1: Policy Implementation - The Ministry of Commerce reports that in 2025, sales related to the old-for-new policy exceeded 2.6 trillion yuan, benefiting over 360 million people [1] - Specific figures include over 11.5 million vehicles, 129 million home appliances, 9.1 million digital products, and 12 million home renovation items exchanged under the policy [1] - A joint notice from the Ministry of Commerce and six other departments has been issued to enhance the implementation of the old-for-new policy in 2026, with continued funding support from central and local governments [1] Group 2: Subsidy Optimization - The 2026 policy will optimize subsidy standards and ranges, transitioning from fixed subsidies to percentage-based subsidies based on vehicle prices for both new energy and fuel vehicles [2] - Consumers purchasing energy-efficient home appliances will receive a 15% subsidy based on the product's sales price, with an expansion to include new categories like smart glasses [2] - The central government will continue to allocate long-term special treasury bond funds, with local governments providing matching funds to enhance the efficiency of subsidy distribution [2] Group 3: Market Expansion and Consumer Experience - The 2025 old-for-new policy has significantly increased sales and promoted the adoption of high-quality products, laying a foundation for the 2026 upgrades [3] - Experts suggest expanding consumer categories, optimizing the consumption environment, and innovating consumption models to further stimulate consumption [3] - Recommendations include supporting traditional sectors like automotive and home appliances while also expanding to emerging fields like smart devices [3] Group 4: Enhancing Supply and Experience - The focus will be on improving the consumption supply system, supporting the development of AI and low-carbon products, and encouraging personalized goods [4] - Enhancements to consumer experience will involve upgrading offline commercial facilities and improving rural consumption networks [4] - Strengthening the consumption ecosystem includes improving recycling systems for old goods, enhancing quality and price regulation, and optimizing payment and after-sales services to alleviate consumer concerns [4]