Chipotle CEO Says Gen Z And Millennials 'Feel The Pinch' And Cooking At Home—'We're Not Losing Them To The Competition…We're Losing Them To Grocery'

There's a new kind of ghosting happening in the restaurant world—and it has nothing to do with taste. According to Chipotle CEO Scott Boatwright, younger customers aren't abandoning burritos for rival chains. They're abandoning restaurants altogether. Speaking during the company's October earnings call, Boatwright laid out the shift plainly. "We're not losing them to the competition," he said. "We're losing them to grocery and food at home." That change is most visible among diners ages 25 to 35, a grou ...