Roku(US:ROKU) Benzinga·2026-01-12 17:01Core Insights - Investors are showing a bullish stance on Roku, with significant options activity indicating potential upcoming developments [1] - The sentiment among large traders is mixed, with 50% bullish and 25% bearish positions [2] - A total of 12 options trades were identified, with 11 calls amounting to $760,530 and 1 put totaling $28,167 [3] Options Analysis - The projected price targets for Roku are between $55.0 and $125.0 based on recent options activity [4] - Analyzing volume and open interest provides insights into liquidity and interest in Roku's options within the specified price range [5] Company Overview - Roku is a leading streaming platform with over 90 million households and 127 billion streaming hours in 2024, making it the top streaming operating system in the US [10] - The company generates revenue through device sales, licensing, advertising, and subscription fees from platforms sold through Roku [10] Current Performance - Recent expert ratings suggest an average target price of $139.0 for Roku, with upgrades from analysts indicating positive sentiment [12] - Roku's current trading volume is 1,373,630, with a price of $110.52, reflecting a decrease of -0.58% [14] - Anticipated earnings release is in 31 days, with analysts from Evercore ISI Group, Arete Research, and B of A Securities providing target prices of $145, $132, and $140 respectively [14]