Apple Turns to Google's Gemini to Power AI in Siri

Core Insights - Apple has partnered with Google to enhance Siri with AI capabilities, utilizing Google's Gemini models and cloud technology for the next iteration of Apple’s foundational models [2][3] - The collaboration is expected to lead to a more personalized version of Siri, set to be released this year, while maintaining Apple's privacy standards [2][3] Company Developments - Apple evaluated various options before selecting Google, including testing models from OpenAI and Anthropic, ultimately deciding that Google's AI technology offers the best foundation for its needs [3] - A report indicated that Apple is nearing a $1 billion per year deal with Google for this Siri upgrade [3] Industry Context - Siri, once a revolutionary AI assistant, has fallen behind competitors like Google, Amazon, and Samsung in advanced AI features [4] - Concerns over perfectionism have been cited as a reason for the slower development of Siri's improvements [5] Financial Partnerships - In addition to the Siri upgrade, Apple has formed a new partnership with JPMorgan Chase, which will become the issuer of the Apple Card, replacing Goldman Sachs [5] - This move aligns with broader market trends in embedded finance, where 99.8% of surveyed companies now offer at least one embedded finance capability, with banking features being the most common [6][7]