“哭哭马”逆袭凸显年轻人情绪消费潜力

Core Insights - The rise of the "Crying Horse" toy highlights the untapped potential of emotional consumption among young consumers, indicating a shift from traditional product offerings to more personalized and emotionally resonant products [1][5] Group 1: Emotional Consumption Trends - Emotional consumption has become a necessity for the youth, with nearly 90% of surveyed young people having paid for emotional value, and about 40% being frequent consumers [3] - The primary motivations for emotional consumption include alleviating stress and anxiety (46.8%) and achieving psychological satisfaction from feeling needed and seen (43.1%) [3] - The trend reflects a broader transformation in consumer demands, moving from basic needs to emotional fulfillment and self-realization [4] Group 2: Market Dynamics and Future Outlook - The emotional economy in China is projected to exceed 4.5 trillion yuan by 2029, indicating significant market potential [4] - There is a growing preference among young consumers for original and novel products, leading to a rejection of homogenized offerings [4] - Companies need to focus on developing products that provide long-term emotional support and cater to the diverse emotional needs of consumers, rather than relying on short-term trends [4]