Macy's(US:M) ZACKS·2026-01-12 19:10Core Insights - Macy's Inc. is making significant progress in its omni-channel transformation, enhancing digital capabilities and modernizing its operating model to create a seamless shopping experience [1] Group 1: Sales Performance - In Q3 fiscal 2025, Macy's achieved a 2% year-over-year comparable sales growth, marking the strongest performance in 13 quarters and indicating positive momentum [2][11] - The Reimagine 125 initiative in stores contributed to a 2.7% comp increase, outperforming the broader fleet [3] Group 2: Digital and Operational Enhancements - Enhancements to the Macy's app and website, along with stronger personalization and the expansion of Macy's Marketplace, significantly improved customer engagement [2] - The new fulfillment center in China Grove, N.C. has expanded automation and AI capabilities, leading to faster delivery and lower fulfillment costs [4] Group 3: Competitive Position and Future Outlook - Macy's digital enhancements and supply-chain modernization are reinforcing its competitive position, enabling a more resilient omni-channel model that supports sustainable growth [5] - The company's shares have surged 85.7% over the past six months, outperforming the industry's 71% growth [12] - Macy's is currently trading at a forward price-to-sales ratio of 0.29X, below the industry average of 0.54X, indicating potential value [14]