打造冰雪季消费新场景

Core Insights - The first Qinghai Kunlun Ice and Snow Lantern Festival features a special pavilion showcasing local agricultural and livestock products, achieving sales of 250,000 yuan since its opening on December 28, 2025 [1][2] - The pavilion, covering an area of 150 square meters, aims to promote the unique characteristics of the Haixi region and enhance market channels through collaboration between government and enterprises [1] - The pavilion includes areas for product sales, cultural tourism promotion, and intangible cultural heritage experiences, highlighting products like goji berries, quinoa, and yak beef jerky [1] Summary by Sections Pavilion Overview - The Haixi Special Pavilion is designed to leverage the traffic advantages of the Beichuan Qingtang Carnival Town in Xining, showcasing over 40 unique products from 25 enterprises [1] - The pavilion's goal is to display the charm of Haixi, broaden sales channels, and deepen integrated development through multimedia presentations and physical displays [1] Product Highlights - The sales area features products cultivated under the ecological advantages of Haixi, including goji berries, quinoa, and processed items like freeze-dried goji berries and seabuckthorn hot pot base [1] - The cultural tourism promotion area connects local attractions such as Chaka Salt Lake and Daqaidan Jade Lake with unique experiences like Gobi off-road activities [1] Business and Cultural Integration - The pavilion serves as a business platform linking cultural tourism and the agricultural industry, effectively promoting multi-industry interaction and enhancing the influence of the "Magical Qaidam" regional brand [2] - The pavilion will operate until March 3, during which it will host a series of themed promotional activities to further stimulate business and consumer engagement, aiding the expansion of Haixi's unique resources into broader markets [2]