Is lululemon's Guest Experience Revamp Improving Store Traffic?

Key Takeaways lululemon reshapes stores with localized assortments, lower product density and better visual merchandising.LULU cited stronger Thanksgiving traffic, higher store visits and better engagement from in-store playbooks.LULU sees modest U.S. improvement ahead as experience-led upgrades help convert visits into purchases.lululemon athletica inc. (LULU) has been actively reshaping its guest experience as part of a broader effort to reinvigorate its U.S. business. Management emphasized that “product ...