Wayfair Partners with Google to Advance AI-Powered Shopping for the Home

"Wayfair is investing in AIpowered discovery wherever our customers are—whether that is on our own app or across external AI platforms," said Fiona Tan, Wayfair's chief technology officer. "The Universal Commerce Protocol serves as the common language for this new ecosystem. It allows agents to bridge the gap between discovery and checkout, while ensuring we remain the merchant of record to guarantee the quality of the service." Shopping for the home is a high-consideration experience, and Wayfair is focuse ...