多个品牌商务羽绒服充绒量低于100克

Core Viewpoint - The controversy surrounding a well-known brand's men's down jacket, priced at 2299 yuan with a filling weight of only 86 grams, has sparked discussions about "brand premium" and consumer expectations regarding warmth and pricing [2][3]. Product Specifications - The jacket in question is designed for "urban business commuting" and features a detachable inner layer and windproof outer shell, emphasizing both formality and comfort [2][3]. - Many jackets in the same price range (around 2200 yuan) have a filling weight below 100 grams, while standard down jackets typically have a filling weight above 150 grams, with some nearing 250 grams [2][5]. Consumer Sentiment - Consumers have expressed dissatisfaction with the low filling weight relative to the price, suggesting that the pricing should align with the garment's thermal performance [3][5]. - The trend indicates that consumers are increasingly focused on practical aspects such as filling weight, down content, and loftiness, favoring high cost-performance ratio jackets [8]. Market Trends - The market for business down jackets is growing, with a noted lack of stylish yet warm options suitable for formal occasions [5]. - Some brands have increased filling weights in similar price ranges, while others maintain lower filling weights for their business-oriented designs [6][7]. Retail Insights - Retail visits revealed that typical down jackets in the 2000 to 3000 yuan range generally use goose down with a filling weight between 150 grams and 200 grams, contrasting with the lower filling weights of business models [7]. - High-end outdoor brands are offering jackets priced above 3000 yuan, with filling weights and down content that meet consumer expectations for warmth and quality [7].