学术探讨｜数字技术赋能优秀传统文化传承方式创新

Core Viewpoint - The rapid development of digital technology provides a broad space for the inheritance and development of excellent traditional Chinese culture, emphasizing a deep integration of culture and technology for innovative transmission and support for technological innovation [1][2]. Group 1: Content Innovation - The key to innovatively inheriting traditional Chinese culture lies in finding the intersection between traditional culture and contemporary needs, utilizing digital technology to present a new image that resonates with modern audiences [1][2]. - High-quality cultural works should attract audiences through refined expressions of traditional culture, using formats like series and thematic presentations to maintain the essence of traditional culture while making it more accessible [2]. Group 2: Content Presentation - Digital technology should be leveraged to create interactive applications and cultural products related to traditional Chinese culture, such as online games, animations, and audio books, to modernize and popularize traditional culture [2][3]. - Cultural exchange digital platforms should be established to enhance the visibility of digital performances and cultural events, utilizing modern communication methods to engage audiences in cultural experiences [2][3]. Group 3: Content Distribution - Lightweight cultural content should be promoted based on the characteristics of different distribution platforms, such as Xiaohongshu focusing on lifestyle integration and Douyin emphasizing immediate engagement through storytelling and interactive media [3]. - The optimization of cultural experiences through digital technology allows for immersive and interactive connections, enhancing the overall cultural experience for audiences [3][4]. Group 4: Technological Integration - The integration of advanced technologies like VR and AI can create realistic learning experiences of traditional Chinese culture, allowing audiences to engage with historical contexts in a more tangible way [4]. - Utilizing generative AI tools can foster a collaborative ecosystem for traditional culture dissemination, enabling users to create content that promotes digital civilization and enhances the influence of traditional culture in the digital age [4].