《2025年百城“盒区房”消费力报告》发布 贵州省医月饼铜仁抹茶出圈

Core Insights - The report indicates a growing consumer focus on health in Guiyang, with sales of Hema organic camellia oil increasing by 40% year-on-year [1] - Unique products from Guizhou, such as Guizhou Medical Mooncakes and Tongren Matcha, are gaining popularity among consumers [1] Group 1: Consumer Trends - Consumers in Guizhou are increasingly prioritizing health-conscious products, as evidenced by the significant sales growth of organic items [1] - The Guizhou Medical Mooncake has become a trending product, selling 2,200 units in a single store in Shijiazhuang [1] Group 2: Product Distribution and Expansion - Hema plans to enter 40 new cities by 2025, which will enhance the visibility of Guizhou's specialty products [1] - A package of Kaili sour soup base has been successfully distributed nationwide through Hema's cold chain system, becoming a popular dish in major cities [1] Group 3: Local Product Development - The first Matcha Hema Village was inaugurated in Jiangkou County, Tongren City, in March 2025, promoting local matcha in various food products [1] - Guizhou matcha is being directly sourced and incorporated into Hema's bakery, dairy, and beverage products, achieving nationwide coverage [1]