Core Insights - China's ice and snow tourism is entering a new stage of sustained prosperity, with projected leisure participants reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1][2] Group 1: Market Potential - A survey indicates that 74.8% of respondents are interested in experiencing ice and snow leisure activities in the 2025-2026 winter, with 50.5% planning long-distance ice and snow trips [1] - The shift in consumer spending is moving from essential expenses like transportation and accommodation to more flexible expenditures on entertainment, wellness, cultural experiences, and technology [1] Group 2: Industry Structure - The report highlights a new pattern in China's ice and snow tourism characterized by "north-south resonance, central rise, and east-west collaboration" [2] - Indoor ice and snow theme complexes have emerged as the most active investment category, effectively breaking climate limitations and enabling year-round ice and snow consumption [2]
中国旅游研究院发布报告，预计3.6亿人次共赴今冬“冰雪之约”
Yang Shi Xin Wen Ke Hu Duan·2026-01-12 22:31