Core Insights - The article discusses the innovative "ice and snow holiday" policies implemented in regions like Xinjiang and Jilin, aimed at addressing the issue of insufficient ice and snow tourism time, which has significantly boosted the ice and snow tourism market [1] Group 1: Policy and Market Impact - Regions have introduced measures such as paid leave for parents, free ski resorts, and reduced fees for ice and snow attractions to promote tourism [1] - Approximately 70% of domestic skiers are first-time participants, indicating a need for high-quality, safe services to convert them into regular enthusiasts [1] Group 2: Recommendations for Growth - Suggestions include fostering a popular skiing culture, improving ski facilities and pricing mechanisms, and enhancing resource support to lower operational costs for ski resorts [2] - Encouraging the participation in ice sports is essential for solidifying the goal of involving 300 million people in ice sports [1][2]
不断扩大大众滑雪市场
Xin Lang Cai Jing·2026-01-12 23:09