重塑冰雪旅游时空格局

Core Trends in Ice and Snow Tourism - The consumption demand is shifting from "experiential" to "quality-oriented," with consumers placing greater emphasis on snow quality, safety, and service details [1] - The customer demographic is becoming increasingly younger, with the "post-90s" and "post-00s" generations emerging as the main consumer force, driving diversification and socialization of projects [1] - The popularity of indoor skiing is rising, reflecting an accelerated penetration of the "four-season ice and snow" concept, as consumers seek to break seasonal limitations for regular ice and snow experiences [1] Government Policies and Market Dynamics - Various regions have introduced "ice and snow holiday" policies, which essentially leverage institutional innovation to stimulate consumption potential [1] - These policies not only directly boost short-term traffic but also enhance per capita spending by extending stay durations, thereby promoting secondary consumption in dining, accommodation, and other sectors [1] - With effective local support and industry collaboration, ice and snow tourism is expected to have greater development potential, potentially reshaping the future landscape of ice and snow tourism [1] Recommendations for Industry Players - Operating units should proactively align with policies by offering integrated packages that include transportation, accommodation, and ski tickets for "ice and snow holiday" experiences [1] - Enhancements in service processes, reduction of waiting times, and improvements in facility maintenance and safety guarantees are essential for elevating holiday experiences [1] - The policy window is also a branding opportunity, where ski resorts can collaborate with cultural tourism departments to launch regional cultural activities, reinforcing the vacation attributes [1] Product Integration and Consumer Engagement - Many regions are enhancing ice and snow tourism's consumer stickiness by launching integrated products like "skiing + hot springs" and "skiing + family activities," effectively broadening customer coverage [2] - These combinations break the singular skiing experience, creating an experiential loop that caters to the diverse needs of families and leisure tourists, particularly attracting intermediate and beginner skiers to extend their stay and increase spending [2] - This approach alleviates the reliance on weekend traffic for ski resorts and boosts visitor stay duration and consumption frequency, driving related industries such as accommodation, dining, and shopping, thus injecting new vitality into the ice and snow tourism market [2] Challenges and Suggestions for Improvement - The development of ice and snow tourism still faces multiple constraints, including issues related to sports safety, facility management, coaching standards, insurance support, and market regulation [2] - Recommendations include strengthening market regulation, promoting mandatory safety certifications and ski resort ratings, and establishing a blacklist system [2] - Additionally, enhancing self-management and capacity building within enterprises, as well as providing pre-emptive guidance to tourists to improve their self-protection, is crucial for fostering a healthy market development ecosystem [2]