“回旋镖机票+旅游”的潜力值得挖掘

Core Insights - The concept of "boomerang tickets" is gaining traction, allowing travelers to purchase a combination of flights (A-B-C) where A and C are geographically close, with B being a key stop for consumption [1][2] - Data indicates a significant increase in interest, with a 95% rise in search volume and a 54% increase in booking volume for the period from December 1, 2025, to January 6, 2026, compared to previous years [1] - The average price per segment for these tickets is approximately 356 yuan, which is 44% lower than the average price for the same period in previous years [1] Group 1: Market Dynamics - The supply side benefits from innovations in connecting services, such as "dry and branch integration," which allows for more flight combinations by utilizing spare capacity [1] - On the demand side, travelers are willing to trade time flexibility and higher information search costs for more manageable travel budgets and the opportunity to explore additional cities [1][2] Group 2: Target Audience - The primary target audience for "boomerang tickets" includes price-sensitive travelers, particularly university students and young professionals, who have a strong desire to travel and are willing to accept some complexity in their itineraries [2] Group 3: Industry Implications - The integration of travel and aviation services suggests a shift in focus from merely selling tickets to delivering a comprehensive travel experience, emphasizing the importance of seamless service across various travel stages [3] - The industry is encouraged to redefine the concept of "transit" to enhance the travel experience, transforming transit cities into viable stopover destinations for consumption [3][4] Group 4: Product Development - There is a need to standardize "multi-city/stopover" products, including establishing clear stopover durations and creating a reserve list of transit cities to reduce uncertainty for travelers [4][5] - The industry should explore mechanisms for price locking during weekends and off-peak seasons to provide more predictable pricing for consumers [4][5] Group 5: Future Outlook - The long-term success of "boomerang tickets" will depend on the continuous improvement of interconnectivity in flight services and the reliability of product and service delivery [5] - The potential for "boomerang tickets" to become a mainstream option hinges on consumer acceptance and the ability to implement more flexible vacation policies and staggered travel mechanisms [5]