探寻小城烟火 乐享齐鲁冬韵

Core Insights - The "2025 Shandong Treasure Town Winter Exploration Activity" highlights the unique winter tourism resources of small towns in Shandong, showcasing a blend of natural and cultural experiences [1][2][3] Group 1: Unique Tourism Resources - The exploration team visited four small towns: Dongping, Linqing, Penglai, and Rongcheng, each offering distinct winter tourism experiences, from ecological landscapes to historical sites [2][3] - Dongping features a serene ecological environment with local delicacies like fish feasts and traditional rice cakes, enhancing the winter travel experience [2] - Linqing is developing a "drama + food" cultural tourism IP, integrating traditional culture with modern tourism demands, showcasing its rich heritage and culinary offerings [3] Group 2: Cultural Heritage and Experiences - Shandong's small towns are rich in cultural heritage, with Qufu providing immersive Confucian cultural experiences, including ancient texts and traditional accommodations [4][5] - The ancient city of Zhangqiao offers a unique cultural resonance with its historical architecture and local cuisine, creating a deep connection to the region's past [5] - The Bozhou Liuli Art Exhibition in June 2025 will further promote the region's cultural heritage, attracting attention to its traditional craftsmanship [5] Group 3: Development Strategies - Experts emphasize the need for small towns to balance tradition and innovation to enhance their cultural tourism appeal, focusing on creating unique, marketable cultural IPs [6][7] - The integration of ecological and cultural resources into sustainable tourism development is crucial for these towns, aiming to improve local economies and employment opportunities [6][7] - Recommendations include leveraging local resources for educational tourism and deep experiential activities to enhance visitor engagement and understanding of local culture [7]