Core Insights - The 2025 "Top 100 Commercial Power Index" ranks Nanjing's Xinjiekou second, highlighting its significance as a commercial hub in China [8] - Nanjing's commercial landscape is undergoing significant upgrades, with a focus on creating multi-functional spaces that blend retail, dining, and entertainment [4][17] Commercial Power - Nanjing Xinjiekou is recognized as "China's First Commercial Circle," serving as a key area for international consumer center development [8] - The area benefits from strong commercial foundations, convenient transportation, and high foot traffic, which contribute to its ongoing vitality [8] Foot Traffic - Nanjing New Century Center has seen daily foot traffic exceed 100,000 during holidays, indicating its popularity and consumer engagement [2][19] New Store Attraction - Jinling Central has introduced 30% of Nanjing's first stores and over 50 debut brands, enhancing its appeal and market presence [3][19] Core Upgrades - Central Mall aims to create a diverse commercial ecosystem through a "retail + dining + entertainment" model, positioning itself as a "third space" for the city [4][17] - Nanjing New Century will develop a cultural food zone on its lower level, focusing on immersive cultural consumption experiences [5][17] Innovative Commercial Spaces - Jiangbei Impression Hu is innovating with a park-style commercial space that integrates pocket parks and social scenes, enhancing community engagement [6][17] - Wan Gu Hui is transforming from a shopping venue to a "second living room" for residents, emphasizing leisure and social functions [7][18] Urban Renewal - The ongoing renovations of several commercial complexes in Nanjing reflect a broader trend of urban renewal, aiming to enhance consumer experiences and cultural engagement [9][16] - The upgrades include aesthetic improvements and functional enhancements, such as the introduction of new retail formats and community services [11][20] Differentiated Competition - Nanjing's commercial entities are focusing on unique positioning to withstand competition, with Central Mall emphasizing local culture and experiences [20] - The integration of diverse brands and experiences aims to create a complementary commercial ecosystem that enhances consumer retention and satisfaction [18][20]
外立面“换装”,内核“再造”——南京老牌商场的“焕新突围”之路