Top Superinvestors Are Buying Procter & Gamble Co. (PG)
P&GP&G(US:PG) Acquirersmultiple·2026-01-12 22:09

Core Insights - Several prominent investors have increased their holdings in Procter & Gamble Co. (PG), indicating renewed confidence in the company's defensive earnings profile and global brand strength [1] Investor Activity - AQR Capital Management LLC, led by Cliff Asness, made the largest incremental purchase, increasing shares by 1,385,607 to a total of 2,483,354, valued at $0.38 billion, reflecting strong quantitative appeal due to PG's earnings stability and improving margins [2] - Grantham, Mayo, Van Otterloo & Co. LLC, under Jeremy Grantham, added 137,841 shares to reach 548,025 shares, valued at $0.08 billion, reinforcing long-term confidence in PG as a defensive compounder [3] - Fisher Asset Management, led by Ken Fisher, increased its position by 40,941 shares to 11,008,454 shares, valued at $1.69 billion, underscoring confidence in PG's global scale and consistent organic growth [3] - Bridgewater Associates, LP, managed by Ray Dalio, modestly increased its exposure by 8,546 shares to 141,455 shares, valued at $0.02 billion, aligning with a macro-defensive allocation strategy [4] - Fundsmith LLP, under Terry Smith, added 4,760 shares to reach 4,577,040 shares, valued at $0.70 billion, reinforcing conviction in PG as a high-quality business with strong brands [4] - Gotham Asset Management, LLC, led by Joel Greenblatt, increased its position by 3,921 shares to 79,456 shares, valued at $0.01 billion, consistent with a quantitative value approach [5] - GAMCO Investors, Inc., managed by Mario Gabelli, made a small adjustment of 140 shares to 59,310 shares, valued at $0.01 billion, signaling continued confidence in PG's brand equity [6] - Maverick Capital Ltd, led by Lee Ainslie, initiated a new position with 24,110 shares, indicating emerging conviction in PG's defensive growth characteristics [6] Overall Market Sentiment - The buying activity in Procter & Gamble this quarter reflects accumulation across various investor types, reinforcing PG's status as a premier consumer staples compounder with pricing power and durable cash flows suitable for uncertain economic conditions [7]