AI魔改乱象需标本兼治

Core Viewpoint - The article discusses the Chinese government's initiative to regulate the misuse of generative artificial intelligence (AI) in video content, highlighting the need for both immediate action and long-term solutions to maintain cultural integrity and quality in creative works [1][2]. Group 1: Regulatory Actions - The National Radio and Television Administration will launch a month-long campaign starting January 1, 2026, to address the rampant issue of "AI-modified" videos [1]. - The campaign aims to combat the misuse of generative AI, which has led to the transformation of classic works into sensationalist content for traffic generation [1]. Group 2: Industry Responsibilities - Platforms are urged to act as gatekeepers by enhancing regulatory measures and improving the efficiency of content monitoring to eliminate non-compliant AI-generated content [2]. - There is a call for a shift from a traffic-centric recommendation system to one that prioritizes content quality and user feedback, ensuring that high-quality, copyright-respecting creations gain visibility [2]. Group 3: Creative Standards and Development - Industry associations are encouraged to establish clear guidelines and standards for generative AI, including defining the boundaries for adaptations and penalizing companies that misuse technology [2]. - The article emphasizes the importance of fostering a culture of self-discipline among creators, promoting high-quality content, and resisting the proliferation of low-quality material [2]. - The government is urged to balance regulation with encouragement for the use of AI in discovering classic values and creating new masterpieces that meet the evolving cultural needs of the public [2].