从“喂饱”到“陪伴”,杭州宠物经济玩转新生态
Mei Ri Shang Bao·2026-01-13 01:13

Core Insights - The pet economy in Hangzhou is experiencing a transformation from basic pet care to emotional companionship and quality living, driven by the younger generation [1][3] - The urban pet consumption market in China is projected to reach 300.2 billion yuan by 2024, with Hangzhou leading the trend due to its focus on the needs of the "post-90s" and "post-00s" demographics [1][3] Group 1: Market Trends - The pet consumption market in urban China is expected to reach 300.2 billion yuan by 2024, indicating significant growth potential [1] - Hangzhou's pet economy is characterized by a shift in consumer mindset from basic needs to emotional and quality living, with over 80% of consumers being from the younger generation [1][3] Group 2: Innovative Business Models - The whoohoo pet restaurant and whoa cafe have become popular social spaces for pet owners, reflecting a trend where pets are treated as family members [2] - The integration of agricultural, cultural, and tourism elements with the pet economy at locations like Dakeland Island showcases innovative scene creation [2] Group 3: Transportation and Logistics - Since the pilot of pet transportation began in April, over 236 pet shipments have been made from Hangzhou East Station, with more than half going to Beijing [3] - The introduction of a customized pet transport line in Shanghai provides a model for cross-city pet travel solutions, enhancing convenience for pet owners [3] Group 4: Future Outlook - The pet industry in China is shifting towards high-quality development, with Hangzhou establishing a "scene revolution" model that combines technology and culture [3] - Future developments at Dakeland Island include a dedicated pet pool and obstacle course, aiming to create a harmonious living environment for pets and their owners [3]