半月谈丨2025，人间烟火流量燃旺人气经济

Core Insights - The revival of traditional markets, referred to as "smoky markets," is transforming urban and rural connections, creating a new "people's economy" that resonates with nostalgia and community [1][7][19] - The rise of "internet celebrity stalls" showcases how small vendors can leverage social media to gain popularity, emphasizing authenticity and personal connection over commercialism [2][32][34] - The integration of modern amenities and community engagement in markets is reshaping them into vibrant social spaces, enhancing their role in urban life [19][23][44] Group 1: Market Revival - Traditional markets are experiencing a renaissance, becoming emotional hubs that connect urban and rural communities through shared experiences and local products [1][6][19] - The transformation of markets from "dirty and chaotic" to attractive social spaces is driven by younger generations seeking authentic experiences [1][19][23] - The "cloud market" phenomenon allows people to engage with their hometowns and cultural memories through digital platforms, enhancing the emotional value of these markets [3][7][12] Group 2: Internet Celebrity Stalls - Small vendors are gaining fame through social media, with some refusing to commercialize their authenticity, focusing instead on genuine customer interactions [2][32] - The success of internet celebrity stalls is attributed to their affordability, sincerity, and the unique stories behind the vendors, which resonate with consumers [34][35] - The rise of "live-streaming" and "short video" platforms has created new opportunities for vendors to reach wider audiences and promote local products [33][39] Group 3: Community Engagement and Modernization - Local governments are investing in infrastructure improvements for markets, such as parking and digital payment systems, to enhance the shopping experience [18][39] - The integration of diverse services and products in markets is fostering a sense of community, making them essential social spaces in urban environments [23][26] - The shift in governance from strict regulation to community involvement is helping to maintain the vibrancy of markets while addressing urban management challenges [44]