Jin Rong Jie·2026-01-13 01:30Core Insights - The global PC market is projected to see a total shipment of 75 million units in Q4 2025, marking a year-on-year growth of 10.1%, leading to an annual total of 279.5 million units, a 9.2% increase from 2024 [1][8] Group 1: Market Performance - In Q4 2025, notebook shipments (including mobile workstations) reached 58.6 million units, with an annual total of 220.4 million units, reflecting an 8% year-on-year growth [1] - Desktop shipments (including desktop workstations) in Q4 2025 totaled 16.2 million units, with an annual total of 59 million units, showing a significant year-on-year increase of 14.4% [1] - Lenovo continues to lead the PC market with a Q4 2025 shipment of 71 million units, a 14.4% increase year-on-year, and an annual total of 71 million units, up 14.6% [6] - HP ranks second with Q4 shipments of 15.4 million units, achieving growth both quarter-on-quarter and year-on-year [6] - Dell achieved a strong Q4 performance with a 26% year-on-year growth, resulting in an annual shipment of 42 million units, a 7% increase from 2024 [6] - Apple, maintaining the fourth position, became the fastest-growing vendor with an annual shipment of 28 million units, reflecting a 16.4% year-on-year growth [6] Group 2: Supply Chain and Pricing Dynamics - Despite the positive market outlook for 2025, there are concerns regarding tightening supply of memory and storage, leading to upward price pressures starting mid-2025 [3] - By December 2025, PC manufacturers began to anticipate price increases due to supply shortages, which are expected to impact 2026 shipment forecasts [3] - The cost of mainstream PC memory and storage increased by 40% to 70% from Q1 to Q4 2025, resulting in cost pressures being passed on to customers [3] - The demand for device replacements in 2026 remains strong, but supply-side pressures are expected to be more pronounced, affecting the ability to meet demand [3] - A survey indicated that 57% of B2B channel partners expect growth in PC business for 2026, suggesting a healthy market demand environment [3]