Wayfair Participates in Google's New Standard for Agentic Commerce

Core Insights - Wayfair is collaborating with Google on the Universal Commerce Protocol (UCP) to enhance the shopping experience by allowing customers to check out directly from Wayfair while using Google [1][2] - The new checkout experience will be available on eligible Google product listings in AI Mode and the Gemini app, with Wayfair acting as the merchant of record to ensure consistent pricing and customer support [2][5] - Wayfair is also working with other retailers to establish standards for AI-driven shopping experiences, aiming to connect customers with trusted merchants [3][5] Company Strategy - Wayfair is investing in AI-powered discovery across various platforms, including its own app and external AI platforms, to enhance customer engagement [4] - The company views the Universal Commerce Protocol as a foundational element for a new shopping ecosystem, facilitating a seamless transition from product discovery to checkout [4] - Wayfair's initiatives include consumer-facing AI tools like Decorify and Muse, which help customers visualize home design, and a new Discover tab in its app featuring AI-curated content [4] Industry Collaboration - The UCP was developed in collaboration with major retailers including Shopify, Etsy, Target, and Walmart, indicating a collective effort to standardize agentic commerce [5]