青浦奥莱联动周边乡村打造“环奥莱商旅秀带” 让“购物流量”再变“乡村留量”

Core Insights - The article discusses the development of a "Ring Outlet Business Travel Show Belt" in the Zhao Xiang Town of Qingpu District, aimed at transforming shopping into immersive experiences and extending consumer stay in the area [2][3][6]. Group 1: Business Development - The Jingbo Qinhan (Fangxia) Fashion Center has seen a 16% increase in output since its establishment two years ago, expanding its customer base from Zhao Xiang Town to the surrounding Yangtze River Delta region [2]. - Qingpu Outlet has ranked first in national outlet sales for 11 consecutive years, with 644,000 visitors recorded during the 2022 National Day and Mid-Autumn Festival holiday [3][9]. - The construction of the second phase of Qingpu Outlet is underway, expected to be completed this year, which will increase the total area to 200,000 square meters, making it the largest outlet in Asia [9]. Group 2: Consumer Experience - The "Ring Outlet Business Travel Show Belt" aims to convert shopping into a starting point for immersive consumption experiences, linking various themes and enhancing consumer engagement [3][6]. - The integration of local villages with the outlet aims to create a seamless experience for consumers, offering unique dining and accommodation options that complement the outlet's offerings [7]. - Various immersive consumption activities have been organized, such as the "Summer QU Qingpu" event, which includes cultural and recreational activities to attract visitors [4]. Group 3: Strategic Partnerships - Qingpu Outlet is collaborating with local villages like Hemu Village to offer joint promotions, such as transportation services and discounts for consumers who shop at the outlet and stay at local accommodations [7]. - Future plans include integrating resources from surrounding villages to create a unified brand for local products and services, enhancing the overall consumer experience [8]. - The development of a comprehensive tourism program is underway, which will include a mini-program for event calendars, route planning, and booking services [8].