Jie Fang Ri Bao·2026-01-13 01:45Group 1: Core Activities and Events - Shanghai will host 2,570 unique activities and 1,369 performances during the Spring Festival, aiming to attract both domestic and international visitors [1][2] - The city will feature nearly 50 special exhibitions in museums and over 100 high-quality art exhibitions in galleries, including major displays from the Louvre and Picasso [1] - The "Cultural Magnet" concept will be emphasized with a record number of performances and exhibitions, enhancing the festive atmosphere [1] Group 2: Cross-Industry Collaborations - The "Hu Xiao You" platform will offer 353 themed activities, including 54 science exhibitions and 4D movies, as well as industrial tourism experiences and waterway tours [2] - A New Year tennis event featuring renowned players and cross-industry celebrities will take place from the second to the fifth day of the Lunar New Year [2] - The 2026 New Year intangible cultural heritage series will include immersive experiences focused on local culinary and artistic traditions [2] Group 3: Discounts and Promotions - Major tourism companies in Shanghai are launching significant discounts, such as Eastern Airlines' "Shenqing Reunion Card" priced at 999 yuan for round trips and 559 yuan for single trips [3] - The Shanghai Pass is offering a New Year combined ticket for 299 yuan, which includes accommodation and cultural visits, catering to the demand for cultural experiences during the holiday [3] - Popular attractions will provide half-price tickets and special offers to enhance accessibility for all age groups [2]