Qi Lu Wan Bao·2026-01-13 02:16Core Viewpoint - The successful issuance of the tourism service quality guarantee by China Merchants Bank Qingdao Branch marks a significant step in innovative financial products within the cultural and tourism sector, responding to national policies aimed at revitalizing the industry and supporting the development of Qingdao as an international coastal tourism city [1][2]. Product Innovation: Opening New Paths in Cultural and Tourism Finance - The tourism service quality guarantee serves as a substitute for the traditional quality assurance deposit required from travel agencies, aimed at protecting tourist rights and alleviating financial pressure on travel agencies [2]. - China Merchants Bank Qingdao Branch has actively engaged with local tourism enterprises and regulatory bodies to align financial services with industry needs, demonstrating a commitment to the "finance for the people" philosophy [2]. Value Realization: Constructing a New Pattern for Tourism Development - The guarantee effectively unifies the interests of tourism enterprises, regulatory authorities, and tourists, replacing the traditional deposit model and enhancing cash flow for travel agencies [3]. - Regulatory bodies benefit from improved transparency and efficiency in tourism service oversight, while tourists gain a reliable channel for rights protection, enhancing their sense of security and trust in travel services [3]. Long-term Empowerment: Financial Support for Coastal Tourism Ecosystem - The first successful issuance of the tourism service quality guarantee represents a milestone in deepening financial services for the cultural and tourism industry [4]. - As Qingdao advances its goal of becoming an international coastal tourism city, the bank plans to continue developing its financial product offerings and services to support the high-quality growth of the regional economy [4].