Core Viewpoint - Jindi Chocolate issued an apology for a controversial advertisement on social media, acknowledging significant oversight in marketing management and announcing corrective measures [2] Group 1: Incident Overview - Jindi Chocolate faced backlash for a post on Xiaohongshu that included a phrase perceived as inappropriate, leading to public discomfort and controversy [2] - Consumers criticized the brand for using a pun that was deemed vulgar and inappropriate [2] Group 2: Company Response - In its apology, Jindi Chocolate explained that the post was intended to address consumer feedback regarding the size of its product, the Golden Bear Chocolate, which some users felt was smaller than before [2] - The company clarified that the product was a 1:1 replica of the original and had not been downsized, but the automated optimization feature of the Xiaohongshu platform led to a misleading presentation of the content [2] Group 3: Corrective Actions - Jindi Chocolate has suspended all related advertising on Xiaohongshu and formed a special team to thoroughly investigate the risks associated with the advertising system [2] - The company is implementing a comprehensive review mechanism for marketing content, establishing clear responsibilities for each stage of the advertising process to prevent similar mistakes in the future [2]
金帝巧克力就“擦边”广告语致歉 已采取整改措施
Xi Niu Cai Jing·2026-01-13 02:15