《2025年度新品牌发展报告》发布，广州创业活力三年蝉联榜首

Core Insights - Guangzhou has become a hub for entrepreneurs, with one in five residents being a business owner and one in seven being an entrepreneur, showcasing its vibrant entrepreneurial ecosystem [4][5]. Group 1: Entrepreneurial Growth - In 2025, over 18,000 new businesses opened on Tmall in Guangzhou, doubling the number from 2023, indicating a significant increase in entrepreneurial activity [2][6]. - The total number of market entities in Guangzhou reached 4.15 million by the third quarter of 2025, a year-on-year increase of 14.89%, with 2.76 million being enterprises [5][6]. - Guangzhou has maintained its position as the leading city for entrepreneurial vitality for three consecutive years, reflecting a robust entrepreneurial environment [5][6]. Group 2: E-commerce and Market Dynamics - Guangzhou led the creation of new brands on Tmall in 2025, with 18,029 new merchants, highlighting its strong presence in the e-commerce sector [6][8]. - The city's entrepreneurial ecosystem is supported by a stable supply of new brands and a favorable industrial environment, which enhances its competitive edge in e-commerce [6][8]. Group 3: Supportive Policies and Ecosystem - Guangzhou has implemented a comprehensive entrepreneurial support system that integrates policy, funding, industry, and talent, creating a strong attraction for entrepreneurs [9][10]. - The city has introduced various entrepreneurial policy packages, including guaranteed loans and subsidies, to encourage business formation and growth [9][10]. Group 4: Innovation and Industry Trends - The entrepreneurial landscape in Guangzhou is shifting towards high-end manufacturing and cutting-edge technology, with significant growth in sectors like biomedicine, intelligent equipment, and software [14][15]. - New registrations in strategic industries such as low-altitude economy and artificial intelligence have seen remarkable growth rates, indicating a trend towards innovation [14][15]. Group 5: Success Stories and Impact - Notable companies that emerged from Guangzhou's entrepreneurial scene include Yunzhou Biotechnology and Wenyuan Zhixing, which have become leaders in their respective fields [11][12]. - The city has produced 13 unicorns and numerous high-tech enterprises through its annual innovation and entrepreneurship competitions, demonstrating its capacity to nurture successful startups [10][11].